On July 31, 2009, three young Americans were arrested and charged with espionage after crossing an unmarked Iranian border while hiking to a waterfall in the mountains of Iraqi Kurdistan.
It took over a week for the White House to obtain an official confirmation, but families of the three hikers were quick to meet with the press to reiterate the benign intentions of the backpackers and emphasize the cultural sensitivity of the three travelers.
The families also wasted no time in getting intimate photo montages of the young hikers on YouTube, humanizing them and putting them in a context with which even those unsympathetic to the situation could relate.